Our Blog

Before computers, before tablets, before dial-up, before quotrons, the commercial calculator reigned king. And 104 years after Jay Monroe invented the commercial calculator, we decided to revisit our company history. We’re proud that NASA chose our calculators during the space age, and that Mad Men used our calculators on the set of their show. And we bet that, back in the day, Warren Buffett used a Monroe Calculator to help run his business.So we decided to give the r …

Presently, technology has allowed for customers all across the world to be connected through countless mediums of communication, be it text messaging, e-mail, Twitter, Snapchat, Skype, FaceTime etc. Knowing this, companies have become increasingly tech-savvy with their communication process in order to better connect with customers. Therefore, as a company, it is important to ask, how can we improve our customer experience process?With more competition than ever, your customer’s e …

While tried and true, there’s nothing flashy, memorable, or exciting about generic cold calls or ads on Google. Consumers anticipate these types of marketing strategies, which will only produce typical results. In an age where advertisements invade even the most private corners of our lives you must be strategic in your approach. With no further introduction, here are 5 effective ways to market your business to new customers.1. Go viralWhile easier said than done, social media provides business …

As part of our newly launched social media campaign, highlighting Monroe’s evolving brand, we recently published a YouTube video. Our goal: show people our calculators as an alternative strategy of driving traffic towards our website.Our intern team, Scott, Devyn, and Andrei, spent the better part of a week writing, shooting, and editing the project, using their millennial insight to utilize social media as an alternative marketing platform. Being a smaller company with limited advertising optio …

Check out the checklist below to help your company achieve a perfect day on social media!1. Know Your AudienceThis is called target marketing. Who are you trying to reach? Is it a broad audience, or a specific one? If so, the language or visual of your post will surely be different. Companies need to have a clear idea of who is paying attention to their brand; it’s the only way they’ll grow their following. What platform are you posting on? The differences between social media pages has an …