Check out the checklist below to help your company achieve a perfect day on social media!
1. Know Your Audience
This is called target marketing. Who are you trying to reach? Is it a broad audience, or a specific one? If so, the language or visual of your post will surely be different. Companies need to have a clear idea of who is paying attention to their brand; it’s the only way they’ll grow their following. What platform are you posting on? The differences between social media pages has an effect on your results. For example, the majority of Facebook users consist of 18-29 year old women while the majority of Twitter users consist of 18-29 year old men. Know who you’re advertising to in order to produce the best results.
2. Understand the Goal of Your Post
What are you trying to accomplish? Are you eliciting an emotion? Are you selling a product? Are you promoting brand image? Make sure your message is clear. Create a call to action; include a time sensitive offer to entice customers to do something.
3. Make it Compelling
The goal of social media is to get a reaction from your audience. Involve your customers in this process. Ask questions, get your customers interested in your content, make them your focal point by featuring them in posts. Don’t follow the “mold” that most companies are following. Think outside of the box.
4. Get Feedback
Measure the results of your post. Were they positive; negative? Did it attract the people you wanted to attract? Did you make your audience feel a certain way? If so, you’re on the right track. If not, keep chugging along. What can you change to ensure you get different results tomorrow? What does your audience like; dislike? What are your goals for tomorrow, this month, this year? How can you reach those goals? Setting these goals and getting feedback on how to reach them will ensure your company's social media networks are on the right track.
5. Keep Trying
What a lot of companies don’t understand is that it takes time to grow your social media following. You won’t get 2 million followers overnight, so be patient. Don’t pay for followers that don’t contribute positive interactions; spam and ghost followers do not add value to your company in the end. Don’t give up, audit your strategy and modify accordingly.