Our Blog Posts

  Modern Marketing: Beyond Cold Calls and Google Ads While tried and true, there’s nothing flashy, memorable, or exciting about generic cold calls or ads on Google. Consumers anticipate these types of marketing strategies, which will only produce typical results. In an age where advertisements invade even the most private corners of our lives you must be strategic in your approach. With no further introduction, here are 5 effective ways to market your business to new cust …

  Digital Age Customer Service: Six Essential Tips for Success Presently, technology has allowed for customers all across the world to be connected through countless mediums of communication, be it text messaging, e-mail, Twitter, Snapchat, Skype, FaceTime etc. Knowing this, companies have become increasingly tech-savvy with their communication process in order to better connect with customers. Therefore, as a company, it is important to ask, how can we improve our cust …

Check out the checklist below to help your company achieve a perfect day on social media!1. Know Your AudienceThis is called target marketing. Who are you trying to reach? Is it a broad audience, or a specific one? If so, the language or visual of your post will surely be different. Companies need to have a clear idea of who is paying attention to their brand; it’s the only way they’ll grow their following. What platform are you posting on? The differences between social media pages has an …

  Calculator Charm in Philadelphia: Monroe's Fresh Approach to Classic Tools Today, our interns spread some brotherly (and sisterly) love in Philadelphia. Passing out free Monroe calculators, along with a special offer coupon, they spent about 30 minutes in front of KPMG’s Philadelphia office. Alongside our Senior Sales and Marketing Manager, Jason, the interns piled into the car along with 320 of our 240Z calculators early Thursday morning. The plan was to show KPMG what Mon …

  Blending Tradition with Millennial Insight: Monroe's YouTube Campaign Unveiled As part of our newly launched social media campaign, highlighting Monroe’s evolving brand, we recently published a YouTube video. Our goal: show people our calculators as an alternative strategy of driving traffic towards our website. Our intern team, Scott, Devyn, and Andrei, spent the better part of a week writing, shooting, and editing the project, using their millennial insight to u …